THE BRIEF /
As a creative communications agency, designing our own branding was always going to be a challenge. Setting a brief for ourselves required clarity and honesty—what did we really want our brand to represent? We knew the branding needed to be professional, reductionist, and timeless, reflecting our ethos of simplifying the complex and keeping the focus on our clients.
The logo had to capture the essence of communication in a subtle yet powerful way, balancing creativity with professionalism. We also wanted a flexible colour palette that could adapt to different uses—allowing us to prioritise clean, monochrome visuals while incorporating pops of colour when necessary to enhance materials like charts and brochures. Above all, we needed branding that represented not only who we are but how we work.
THE SOLUTION /
We approached our branding project with the same reductionist mindset we bring to our client work: focus on the essentials, cut the unnecessary, and let the message shine. The logo we developed is centred on an elegant “M,” with a carefully crafted comma integrated into the design. This simple yet meaningful detail reflects the importance of communication—of pausing, listening, and connecting—values at the heart of our agency.
Our colour palette reinforces this clarity. Eerie black and white were chosen as core colours to create a timeless, professional foundation, ensuring the focus always stays on our clients and their campaigns. Secondary colours, including muted golds and a striking Marian Blue, were introduced for flexibility. The blue adds vibrancy and modernity, evoking trust and innovation, while the gold brings warmth and sophistication. These accents are used sparingly to enhance visuals like graphs, charts, and brochures, creating visual interest without detracting from the minimalist aesthetic.
By combining a clean, reductionist design with thoughtful details, we created a brand identity that reflects who we are: a creative communications agency dedicated to clarity, creativity, and putting clients first.
THE BRIEF /
As a creative communications agency, designing our own branding was always going to be a challenge. Setting a brief for ourselves required clarity and honesty—what did we really want our brand to represent? We knew the branding needed to be professional, reductionist, and timeless, reflecting our ethos of simplifying the complex and keeping the focus on our clients.
The logo had to capture the essence of communication in a subtle yet powerful way, balancing creativity with professionalism. We also wanted a flexible colour palette that could adapt to different uses—allowing us to prioritise clean, monochrome visuals while incorporating pops of colour when necessary to enhance materials like charts and brochures. Above all, we needed branding that represented not only who we are but how we work.
THE SOLUTION /
We approached our branding project with the same reductionist mindset we bring to our client work: focus on the essentials, cut the unnecessary, and let the message shine. The logo we developed is centred on an elegant “M,” with a carefully crafted comma integrated into the design. This simple yet meaningful detail reflects the importance of communication—of pausing, listening, and connecting—values at the heart of our agency.
Our colour palette reinforces this clarity. Eerie black and white were chosen as core colours to create a timeless, professional foundation, ensuring the focus always stays on our clients and their campaigns. Secondary colours, including muted golds and a striking Marian Blue, were introduced for flexibility. The blue adds vibrancy and modernity, evoking trust and innovation, while the gold brings warmth and sophistication. These accents are used sparingly to enhance visuals like graphs, charts, and brochures, creating visual interest without detracting from the minimalist aesthetic.
By combining a clean, reductionist design with thoughtful details, we created a brand identity that reflects who we are: a creative communications agency dedicated to clarity, creativity, and putting clients first.
