THE BRIEF /
Johns&Co tasked us with creating an integrated campaign to promote their newly secured portfolio of London’s finest new homes developments. The goal was to drive targeted traffic to their new homes listings while reaching new demographics—those not actively seeking new homes or specific areas of London. The campaign needed to emphasise the quality and exclusivity of these developments while establishing Johns&Co as the trusted expert for buyers, landlords, and investors.
THE SOLUTION /
We designed and executed a comprehensive campaign centred around the concept of inviting audiences to "step behind the hoarding and explore London’s finest new homes developments with Johns&Co."
Key elements included:
Website Development: We created a dedicated New Homes webpage that serves as a central hub for showcasing all current developments. This page was designed to feature professional photography, virtual tours, and detailed descriptions, enabling seamless exploration of the available properties.
Creative Branding: Striking hoardings and bespoke 'For Sale' signs were designed to elevate visibility and intrigue at development sites, extending the campaign’s reach to passers-by.
Digital Campaigns: Geo-targeted ads, Google Ads, online banners, and social media campaigns drove traffic directly to the New Homes webpage. Portal banners and email marketing further enhanced engagement and lead generation.
Targeted Print Collateral: Customised flyers for use in marketing suites showcased rental yields and underscored Johns&Co’s expertise as the recommended agent for landlords and investors.
Innovative Assets: Branded tote bags, virtual tours, and other marketing collateral creatively leveraged the Johns&Co logo to leave a lasting impression.
This campaign not only brought new attention to the New Homes section of the Johns&Co website but also delivered a cohesive mix of print and digital strategies. By combining expert creativity with strategic communications, the campaign successfully increased engagement, directed leads to key listings, and strengthened Johns&Co’s reputation as a leader in London’s new homes market.
THE BRIEF /
Johns&Co tasked us with creating an integrated campaign to promote their newly secured portfolio of London’s finest new homes developments. The goal was to drive targeted traffic to their new homes listings while reaching new demographics—those not actively seeking new homes or specific areas of London. The campaign needed to emphasise the quality and exclusivity of these developments while establishing Johns&Co as the trusted expert for buyers, landlords, and investors.
THE SOLUTION /
We designed and executed a comprehensive campaign centred around the concept of inviting audiences to "step behind the hoarding and explore London’s finest new homes developments with Johns&Co."
Key elements included:
Website Development: We created a dedicated New Homes webpage that serves as a central hub for showcasing all current developments. This page was designed to feature professional photography, virtual tours, and detailed descriptions, enabling seamless exploration of the available properties.
Creative Branding: Striking hoardings and bespoke 'For Sale' signs were designed to elevate visibility and intrigue at development sites, extending the campaign’s reach to passers-by.
Digital Campaigns: Geo-targeted ads, Google Ads, online banners, and social media campaigns drove traffic directly to the New Homes webpage. Portal banners and email marketing further enhanced engagement and lead generation.
Targeted Print Collateral: Customised flyers for use in marketing suites showcased rental yields and underscored Johns&Co’s expertise as the recommended agent for landlords and investors.
Innovative Assets: Branded tote bags, virtual tours, and other marketing collateral creatively leveraged the Johns&Co logo to leave a lasting impression.
This campaign not only brought new attention to the New Homes section of the Johns&Co website but also delivered a cohesive mix of print and digital strategies. By combining expert creativity with strategic communications, the campaign successfully increased engagement, directed leads to key listings, and strengthened Johns&Co’s reputation as a leader in London’s new homes market.
