THE BRIEF /
Rockwell’s Vetro, a prestigious mixed-use development near Canary Wharf, required a bespoke marketing strategy to stand out in London’s competitive luxury property market. Partnering with sales agents Johns&Co, we provided early-stage consultancy, including pricing strategy, competitor analysis, and the development of impactful marketing campaigns to establish Vetro as a top choice for discerning buyers and tenants.
THE SOLUTION /
We delivered a comprehensive marketing campaign, incorporating paid advertising and geo-location-specific social media ads to reach the target local audience and drive viewings. Bespoke illustrations, professional photography, and videography showcased Vetro’s premium qualities, while our tailored EDM campaigns and public relations efforts secured coverage in leading property publications. To launch the penthouse collection, we organised exclusive open house events and created engaging collateral, including window cards, flyers, and printed materials. These campaigns enabled Vetro to outperform competing new-build developments in Canary Wharf, consistently attracting the highest number of viewings and achieving the most sales within the area.
THE BRIEF /
Rockwell’s Vetro, a prestigious mixed-use development near Canary Wharf, required a bespoke marketing strategy to stand out in London’s competitive luxury property market. Partnering with sales agents Johns&Co, we provided early-stage consultancy, including pricing strategy, competitor analysis, and the development of impactful marketing campaigns to establish Vetro as a top choice for discerning buyers and tenants.
THE SOLUTION /
We delivered a comprehensive marketing campaign, incorporating paid advertising and geo-location-specific social media ads to reach the target local audience and drive viewings. Bespoke illustrations, professional photography, and videography showcased Vetro’s premium qualities, while our tailored EDM campaigns and public relations efforts secured coverage in leading property publications. To launch the penthouse collection, we organised exclusive open house events and created engaging collateral, including window cards, flyers, and printed materials. These campaigns enabled Vetro to outperform competing new-build developments in Canary Wharf, consistently attracting the highest number of viewings and achieving the most sales within the area.
